L'Aix
press
Bus design & visual identity
L'Aixpress is a high-capacity bus line (BHNS) connecting all neighborhoods across Aix-en-Provence with a single, fluid route.
Concept — The line
A continuous line that unites people from all walks of life, bringing together different generations and social backgrounds in the same bus, whether commuting to work, going to university, or simply enjoying the city.
Déborah Gordien, Louis Labarthe and I presented our concept to the Metropole. Our proposal was selected for the final bus design.
Illustration suggesting the users of the bus line, in movement, linked together. Illustration by Déborah Gordien.
Design approach
I developed a visual system based on a dynamic line graphic, illustrating residents, landmarks, and the idea of smooth travel.
A logo combining clean typography with playful color accents, the tagline Naturellement Fluide, illustrated patterns applied to buses and shelters, and a contemporary palette for strong visual impact.
Bus station mock-up ↑ · Bus tickets ↓
Project evolution
After presenting our proposal to city officials, the Aix-en-Provence municipal graphic design team further refined the project. The color palette was adjusted to align with the city's new brand guidelines, published after our initial concept development.